![]() ![]() To use Facebook search operators, you’ll need to rely on Boolean searches through Google.īoolean operators are terms that let you broaden or narrow down search results. Search topics or phrases to identify content your audience will engage with. Look at the content your competition shares, how much engagement they get, and what their audience looks like. Search for your brand name to find people who mentioned your brand but didn’t tag you. Understanding your audience and the type of content they like will help you publish more engaging content. Here are a few ideas for how Facebook search operators can help you optimize your marketing campaigns: But Facebook search operators let you filter Google search results for Facebook-specific information. Searching Facebook for competitive intel can be tricky, especially since the platform got rid of Graph Search. Pro tip: Keep your pinned post fresh by rotating it every few weeks. ![]() Click on the ellipsis button in the post’s top right corner. Try pinning an announcement, a promotion, or a high-performing post that your audience already loves.ġ. You can pin a post to keep it top-of-mind for visitors. After all, more than 99% of Facebook users have accounts on other social media platforms. ![]() You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can get more Page likes on Facebook by adding Follow or Share buttons to your website or blog. If you’re just starting out on Facebook, let your existing audience on other platforms know about your profile. If your business has a physical location, fill in key information like the address, contact info, and opening hours.Ĭosmetics brand Lush uses the About section to share their values and contact details: Share your business’s unique story, mission and values in the “ Our Story” section. So give them what they’re looking for! Fill out all the details to set audience expectations and encourage users to like your Page. Optimize your Facebook profileĪfter setting up a Facebook Business Page, spend some time optimizing your profile details.īefore liking your Page, people will often head to your About section to learn more about your business. Stuck on how to take your Facebook Business page to the next level? These general Facebook tricks can help improve your reach and engagement. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. ![]()
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